Walmart makes improvements to third-party marketplace

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Items are seen on display ahead of the holiday shopping season at a Walmart store in North Bergen, N.J. Walmart Inc. is making two improvements to its third-party marketplace heading into the holidays as it seeks to better compete with online leader Amazon.com.


Walmart declares war on Amazon as it reveals plans to let third parties use its two day shipping service – without charging customers a membership fee

  • Walmart’s website sells over 75 million items from third parties with no membership fee
  • Changes will also allow shoppers to return goods at any Walmart store

Associated Press

Walmart says it will work with third-party sellers to make millions of items available for free two-day shipping on orders over $35.

The company is also simplifying the returns process for eligible products bought from marketplace sellers, allowing shoppers to return the items at any one of its 4,700 stores.

Users will not have to pay a membership fee to buy – a clear attack on Amazon, which charges customers a $119 a year membership fee for its Prime service.

Items are seen on display ahead of the holiday shopping season at a Walmart store in North Bergen, N.J. Walmart Inc. is making two improvements to its third-party marketplace heading into the holidays as it seeks to better compete with online leader Amazon.com.

Items are seen on display ahead of the holiday shopping season at a Walmart store in North Bergen, N.J. Walmart Inc. is making two improvements to its third-party marketplace heading into the holidays as it seeks to better compete with online leader Amazon.com.

‘Customers love the offer and the ability to get products quickly without having to pay an annual fee,’ Walmart said.

‘In the coming months, you will see millions of additional items with the two-day free shipping label as we work with hundreds of our high-performing marketplace sellers to extend the offer to their eligible items.’

Previously, only select items were eligible for free two-day shipping.

Walmart will begin to roll out the improvements in mid-November as it seeks to better compete with online leader Amazon ahead of the holidays.

FILE- In this May 17, 2018, file photo the logo for Walmart appears above a trading post on the floor of the New York Stock Exchange. Walmart Inc. is making two improvements to its third-party marketplace heading into the holidays as it seeks to better compete with online leader Amazon.com. (AP Photo/Richard Drew, File)

FILE- In this May 17, 2018, file photo the logo for Walmart appears above a trading post on the floor of the New York Stock Exchange. Walmart Inc. is making two improvements to its third-party marketplace heading into the holidays as it seeks to better compete with online leader Amazon.com. (AP Photo/Richard Drew, File)

FILE- In this May 17, 2018, file photo the logo for Walmart appears above a trading post on the floor of the New York Stock Exchange. Walmart Inc. is making two improvements to its third-party marketplace heading into the holidays as it seeks to better compete with online leader Amazon.com. (AP Photo/Richard Drew, File)

It has also overhauled its returns process.

‘With 90 percent of Americans living within 10 miles of a Walmart store, we think this is going to be a real game-changer for our customers,” Scott Hilton, chief revenue officer for Walmart eCommerce U.S., said in a blog post. 

Amazon already allows its sellers to offer free two-day shipping. 

Last year, more than half the items sold on Amazon were from third-party sellers.

Walmart doesn’t break out how many third-party sellers it has, but its website sells 75 million items from them.

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