McDonald’s CEO did a burger taste test that became a cautionary tale for execs. But there’s a silver lining - Fortune

McDonald’s CEO did a burger taste test that became a cautionary tale for execs. But there’s a silver lining - Fortune
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It was supposed to be a victory lap for McDonalds. But one small, hesitant bite was all it took to turn the launch into a viral punch line, and hand archrival Burger King the chance to do its own spo… [+12506 chars]

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